Establish a gallery of current and past projects to motivate students and to build community as students get to show off their work.
Combat stereotypes about computer science and computer scientists. This shows students that, regardless of their personality or other hobbies outside of CS, they could become computer scientists too!
Emphasize that computer science teaches a way of thinking that can be used in careers in the tech industry and beyond.
Compare exclusive OR gates to a light controlled by switches at the bottom and top of a staircase to explain how XOR logic works in a familiar situation.
Select analogies and examples of content that are as gender-, class-, and nationality-neutral as possible to avoid alienating and further confusing students of different backgrounds.